Privacy Policy

Information You Give Us

When you submit a request through our website forms or chat box, we may collect:

• Name – to address you personally and identify your project
• Email address – to send you your estimate and communicate about your project
• Phone number – to contact you regarding scheduling and project details
• Project details – such as the type of project, rooms, condition and any notes you type, so we can prepare your quote

We also record which page you sent the request from, the ad or link that brought you to the site (if it carried campaign tags or a Google ad click ID), your browser type, and the time. This tells us which pages and ads bring in real requests and helps us filter out spam. The campaign tags are saved in your browser only until you close the tab.

When you tap a phone number, text link or email link on the site, we record that the tap happened. We do not record the call itself through the website.

Analytics, Recordings and Advertising

Our website uses the tools below. They set cookies or similar technology in your browser and collect information such as your IP address, device and browser type, the pages you view and the buttons you click.

• Google Tag Manager – loads the other tools on this list so we can manage them in one place.
• Google Analytics – shows us how the site is used overall: which pages are read, where visitors come from and which buttons are clicked.
• Google Ads – lets us measure which ads lead to estimate requests, phone calls and text taps. It also lets us show our ads to people who have visited our site (remarketing), which means you may see Summit Home Services ads on Google, YouTube and other websites and apps after you leave. We build lists of past visitors for this purpose.
• Google forwarding phone numbers – if you reach the site from one of our Google ads, the phone number you see may be a number issued by Google that forwards to our office at (848) 238-6482. Google uses it to report that a call came from an ad, including the time and length of the call.
• Enhanced conversions for leads – when you submit a form, your email address and phone number are scrambled (hashed) in your browser and sent to Google. Google compares the scrambled version with Google accounts to tell us whether the request came from one of our ads. Google cannot read the original from the scrambled version.
• Microsoft Clarity – records how visitors move through the site, such as scrolling, taps, clicks and mouse movement, and makes heatmaps. We use it to find pages that confuse people and fix them.
• Meta Pixel (Facebook and Instagram) – measures how our Facebook and Instagram ads perform and helps us build audiences, so you may see our ads on Facebook and Instagram after visiting the site.

How We Use Your Information

We use the information above for the following purposes:

• To prepare and deliver free estimates for your project
• To communicate with you about your project, including scheduling and updates
• To provide the services you request
• To follow up after project completion to ensure your satisfaction
• To understand which pages and ads bring in real work, so we spend our advertising budget sensibly
• To improve the website

We don't sell your personal information. We share limited data with advertising and analytics partners (Google, Microsoft and Meta) to measure and show our ads, as described in this policy.

Who Else Handles Your Information

These companies handle information on our behalf or provide the tools described above, each under its own privacy terms:

• Zapier – passes your form or chat request from the site to our team and to the tools we use to schedule and manage your project. You can learn more at zapier.com/privacy.
• Google – your request is also saved to a private spreadsheet in our Google account. Google also provides Tag Manager, Analytics and Ads as described above. See policies.google.com/privacy.
• Microsoft – Clarity stores the recordings and heatmaps of how the site is used. See privacy.microsoft.com.
• Meta – measures our Facebook and Instagram ads. See facebook.com/privacy/policy.

We may also disclose information if the law requires it, or to protect the rights, property or safety of our customers, our business or anyone else.

Cookies and Your Choices

Cookies are small files stored in your browser. The tools above use them for analytics, recordings and ad measurement. You can block or delete cookies in your browser settings. The site and our forms will still work without them. You can also:

• Turn off personalized Google ads at adssettings.google.com
• Install the Google Analytics opt-out browser add-on
• Change your ad preferences in your Facebook or Instagram account settings, or at facebook.com/adpreferences
• Opt out of interest-based ads from many companies at optout.aboutads.info
• Ask us not to use your information for targeted advertising by calling or emailing us below

Data Security

We take reasonable precautions to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. We do not ask for payment card details on the website.

Your Rights

You have the right to:

• Request access to the personal information we have about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of future communications from us

To exercise any of these rights, please contact us using the information below. You don't need to give a reason.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.